10 March 2016
The Tokyo 2020 Organising Committee today welcomed Bridgestone Corporation (Bridgestone) as a Tokyo 2020 Paralympic Gold Partner in the category "Tires, Seismic isolation bearings & Non-motorized bicycles." Its addition brings the total number of Tokyo 2020 Paralympic Partners to 31*.
Bridgestone has been a supporter of the Olympic Movement since 2014 as one of the Worldwide Olympic Partners. By becoming a Tokyo 2020 Paralympic Gold Partner, the highest domestic tier of the sponsorship programme, Bridgestone will provide valuable support to the Tokyo 2020 Paralympic Games.
Tokyo 2020 President Yoshiro Mori welcomed the new appointment, "Bridgestone is already an active supporter of the Olympic Games in its capacity as a Worldwide Olympic Partner, and the Tokyo 2020 Organising Committee is delighted that Bridgestone will also provide support to the Tokyo 2020 Paralympic Games as a Tokyo 2020 Paralympic Gold Partner. This new addition will constitute a major boost to our efforts to promote the Paralympic Movement."
Masaaki Tsuya, Bridgestone CEO and Representative Board Member, Concurrently Chairman of the Board, added: "We are very proud to be able to contribute to the Tokyo 2020 Paralympic Games and Japan's national Paralympic team until 2020 as a Tokyo 2020 Paralympic Gold Partner. Bridgestone emphasizes a respect for diversity to achieve its commitment of becoming a truly global company. It is clear that Bridgestone and the Paralympic Movement share a common set of values, as the Paralympic Movement's ultimate aspiration is "To make for a more inclusive society for people with an impairment through para-sport." Bridgestone will support the journey of all individuals facing adversity who constantly strive to achieve their dreams by realizing our goals of providing "service to community," "social responsibility" and "respect for diversity.""
About the Tokyo 2020 Sponsorship Programme: The Olympic sponsor programme is divided into four separate categories, with the IOC's The Olympic Partner (TOP) programme constituting the very highest level of Olympic sponsorship. The Worldwide TOP Partners who support the Tokyo 2020 Olympic Games are Coca-Cola, Atos, Bridgestone, Dow, GE, McDonald's, Omega, Panasonic, Procter and Gamble, Samsung, Toyota and Visa.
The three remaining categories are designated for domestic sponsors. The highest domestic tier comprises Gold Partners, the second tier consists of Official Partners and the third tier is made up of Official Supporters. Domestic sponsors will also be core components of Tokyo 2020's Marketing Programme, and until 2020 they will be indispensable partners both for the successful delivery of the 2020 Olympic and Paralympic Games and as partners of the Japan's national Olympic and Paralympic teams. Accordingly, they will be accorded the rights to use Olympic and Paralympic designations and imagery including emblems, mascots and slogans. In collaboration with all sponsors who take part in the Marketing Programme, the Tokyo 2020 Organising Committee will work to contribute to a brighter tomorrow for both Japan and the world.
Please click the following link to learn more about the rights granted to the Tokyo 2020 Games' Sponsors: Sponsorship Programme
About Bridgestone: Bridgestone Corporation, headquartered in Tokyo, is the world's largest tire and rubber company. In addition to tires for use in a wide variety of applications, it also manufactures a broad range of diversified products, which include industrial rubber and chemical products and sporting goods. Its products are sold in over 150 nations and territories around the world.
Bridgestone official website: http://www.bridgestone.com/
* Tokyo 2020's 31 Paralympic partners include three Worldwide Olympic Partners Atos, Bridgestone and Omega as Tokyo 2020 Paralympic Gold Partners.
Please click here to see all the sponsors.