15 April 2016
The Tokyo 2020 Organising Committee today welcomed Kikkoman Corporation (Kikkoman) as a Tokyo 2020 Official Partner, the second domestic tier of the Tokyo 2020 Sponsorship Programme.
Kikkoman has been attributed the category Sauces (including soy sauces), vinegar, mirin and cooking sake. Its addition brings the total number of Tokyo 2020 domestic partners to 33*, including 18 Official Partners.
Tokyo 2020 President Yoshiro Mori welcomed the new appointment, Over many years, Kikkoman Corporation has supported the development of Japans food culture and is now the leading brand in the soy sauce market. It gives me great pleasure to welcome such a distinguished company as a Tokyo 2020 Official Partner.
Noriaki Horikiri, president and CEO of Kikkoman, commented, We are proud to support the Tokyo 2020 Olympic and Paralympic Games as a Tokyo 2020 Official Partner in the category of sauces (including soy sauce), vinegar, mirin and cooking sake. Our corporate slogan is Creating delicious memories. By suggesting rich and varied food-lifestyles flavoured with soy sauce, we will help visitors to the Games both from Japan and around the world to savour the joys of eating, enjoy healthy minds and bodies and create delicious memories of the Tokyo 2020 Games. In this way, we will do our very best to make the Tokyo 2020 Olympic and Paralympic Games a magnificent success.
About the Tokyo 2020 Sponsorship Programme: The Olympic sponsor programme is divided into four separate categories, with the IOCs The Olympic Partner (TOP) programme constituting the very highest level of Olympic sponsorship. The Worldwide TOP Partners who support the Tokyo 2020 Olympic Games are Coca-Cola, Atos, Bridgestone, Dow, GE, McDonalds, Omega, Panasonic, Procter and Gamble, Samsung, Toyota and Visa.
The three remaining categories are designated for domestic sponsors. The highest domestic tier comprises Gold Partners, the second tier consists of Official Partners and the third tier is made up of Official Supporters. Domestic sponsors will also be core components of Tokyo 2020s Marketing Programme, and until 2020 they will be indispensable partners both for the successful delivery of the Tokyo 2020 Olympic and Paralympic Games and as partners of the Japanese national Olympic and Paralympic teams. Accordingly, they will be accorded the rights to use Olympic and Paralympic designations and imagery including emblems, mascots and slogans. In collaboration with all sponsors who take part in the Marketing Programme, the Tokyo 2020 Organising Committee will work to contribute to a brighter tomorrow for both Japan and the world.
Please click the following link to learn more about the rights granted to the Tokyo 2020 Games' Sponsors: Sponsorship Programme
About Kikkoman Corporation: As the world's leading soy sauce brand, Kikkoman has been supporting the development of Japanese food culture since the 1600s. In fact, today the word Kikkoman has already become synonymous with soy sauce--a taste that is enjoyed all over the world. Kikkoman soy sauce is now shipped to over 100 countries from our seven overseas factories, located in the U.S., Asia and Europe.
Kikkoman Corporation official website: www.kikkoman.co.jp (Japan site)
* In addition to the above-stated 33 Tokyo 2020 domestic partners, the Tokyo 2020 sponsorship programme also includes three Worldwide Olympic Partners - Atos, Bridgestone and Omega - as Tokyo 2020 Paralympic Gold Partners.
Please click here to see all the sponsors.