25 August 2016
The Tokyo 2020 Organising Committee welcomed Panasonic Corporation (Panasonic) as a Tokyo 2020 Paralympic Gold Partner in the category Audio-Visual Equipment, Home Appliances, Electric Bicycles, Care Products (bathroom, vanity, The Shower and home elevators for the elderly and persons with impairments) as well as the Power Assist Suit. The addition of Panasonic brings the total number of Tokyo 2020 Paralympic Partners to 44*.
By becoming a Tokyo 2020 Paralympic Gold Partner, the highest tier of the domestic sponsorship programme, Panasonic will provide valuable support to the successful delivery of the Tokyo 2020 Paralympic Games.
Tokyo 2020 President Yoshiro Mori welcomed the new appointment, It gives me great pleasure to welcome Panasonic Corporation as a Tokyo 2020 Paralympic Gold Partner. Panasonic is a Worldwide Olympic Partner, and supported the Paralympic Games for a total of 16 years beginning with the Nagano 1998 Winter Paralympic Games. Through its various sponsorship activities, Panasonic has accumulated a wealth of experience and expertise in Games-related matters, and we are confident that the company will make a valuable contribution to the success of the Tokyo 2020 Games.
Kazuhiro Tsuga, President of Panasonic Corporation, commented, We are very proud to be able to support the Tokyo 2020 Paralympic Games. For 16 years, from the Nagano 1998 Winter Paralympic Games, Panasonic was a proud supporter of the Paralympic Games. And in 2014, we became the first Japanese company to become a Worldwide Paralympic Partner of the International Paralympic Committee. Panasonic will continue to support the Paralympic Movement and strive to create an inclusive society for persons with impairments through supporting para-sports, while also offering products and services accessible to everyone, including the elderly and persons with impairments.
About the Tokyo 2020 Sponsorship Programme: The Olympic sponsor programme is divided into four separate categories, with the IOC's The Olympic Partner (TOP) programme constituting the very highest level of Olympic sponsorship. The Worldwide TOP Partners who support the Tokyo 2020 Olympic Games are Coca-Cola, Atos, Bridgestone, Dow, GE, McDonald's, Omega, Panasonic, Procter and Gamble, Samsung, Toyota and Visa.
The three remaining categories are designated for domestic sponsors. The highest domestic tier comprises Gold Partners, the second tier consists of Official Partners and the third tier is made up of Official Supporters. Domestic sponsors will also be core components of Tokyo 2020's Marketing Programme, and until 2020 they will be indispensable partners both for the successful delivery of the Tokyo 2020 Olympic and Paralympic Games and as partners of Japan Olympic and Paralympic teams. Accordingly, they will be accorded the rights to use Olympic and Paralympic designations and imagery including emblems, mascots and slogans. In collaboration with all sponsors who take part in the Marketing Programme, the Tokyo 2020 Organising Committee will work to contribute to a brighter tomorrow for both Japan and the world.
Please click the following link to learn more about the rights granted to the Tokyo 2020 Games' Sponsors: Sponsorship Programme
About Panasonic Corporation: Panasonic Corporation is a worldwide leader in the development of diverse electronics technologies and solutions for customers in the consumer electronics, housing, automotive, enterprise solutions and device industries. Since its founding in 1918, the company has expanded globally and now operates 474 subsidiaries and 94 associated companies worldwide, recording consolidated net sales of 7.553 trillion yen for the year ended March 31, 2016. Committed to pursuing new value through innovation across divisional lines, the company uses its technologies to create a better life and a better world for its customers.
Panasonic Corporation Official Website: http://www.panasonic.com/global
Tokyo 2020's 44 Paralympic partners include four Worldwide Olympic Partners Atos, Bridgestone, Omega and Panasonic as Tokyo 2020 Paralympic Gold Partners.